Beige Holes of Fitzrovia: new squares are generic nowhere places derived from transactions and contracts

Entrance walkway.

Two new privately owned public spaces (POPS) in Fitzrovia are products of development and real estate speculation in a wildly distorted market. The first project, completed in 2016, is GROSS.MAX.’s design for Fitzroy Place, and the second is Gustafson Porter + Bowman’s Rathbone Square, completed in September 2017. Both developments are responding directly to market …