Reindeer’s head in new jewellers

By News Reporters

Woman.

Nicky Hadjithoma.

Nicky Hadjithoma (pictured) must have a unique view on today's Euro crisis, her father is Greek Cypriot and mother is German. She has just opened “Neony” a contemporary jewellery boutique at 48 Goodge Street. “The name Neony came from the Greek word for new combined with my name, it just seemed the right name for my new venture which is a ‘gallery of jewels’ a distinctive way of presenting jewellery,” she says. The interior is very stylish, with minimalist design inspired by a New York style loft apartment. It has a light airy feel with plenty of space, the décor is a mixture of antique furniture, exposed brickwork, fancy chandeliers and a reindeer’s head! There is a comfortable leather armchair and illuminated picture frames display quirky and individually designed, necklaces, ear-rings, bracelets and rings.

“I travelled round Europe looking for distinctive pieces and designers that appealed to me and I would like to introduce these unknown craftspeople to a wider audience. I like being able to offer unique pieces that are not available elsewhere.

“Jewellery is especially important to us women, and I like wearing a beautiful piece that no one else will be wearing.

“I studied fashion design, then went on to complete an MA in Innovation Management at Central St Martin’s College of Art. This course involved studying markets and consumer behaviour to gain insights into the opportunities available.”

The discipline helps an organization to use its creativity to introduce new ideas, processes or products. It is the entrepreneurial meeting of creativity, art and commerce. Nicky worked for several years in and around the fashion industry in marketing and brand communication.

“I branched out to start my own business because I want to be able to use my creativity and to put all my energies and ideas into one project,” says Nicky.

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