During pre-planning consultation, the developers were asked why they couldn’t refurbish the existing building rather than totally demolish and re-build. Fitzrovia News was told the existing building was not suitable for refurbishment because, among other reasons, its ground floor plate was not at the same level as the street.
The plans were registered with Camden Council on 17 April and include: demolition of existing buildings at 73-75 Charlotte Street, 34-38 Tottenham Street and 4 Tottenham Mews in association with a new mixed use development consisting of new building which varies in height from 3 to 6 stories plus basement. There will be 9 private flats, 2 intermediate affordable flats, and 253sqm of office floorspace at part basement and ground floor level. There will be 1 one-bedroom flat and 1 two-bedroom flat for a social rent provided off-site at Whitfield Place. There will also be a financial contribution to open space and education. Full planning application here.
The present building was constructed in the 1960s on the site of Jay’s Jewellers and a bomb damaged site. The jewellers became infamous in 1947 when it was the scene of a robbery and subsequent murder in Charlotte Street. The incident is re-told in Paul Willetts’ book North Soho 999:
Just before 2:30pm on Tuesday 29 April 1947, three men clutching revolvers entered a shop in central London. The shop, which they intended to rob, was a combined jeweller’s and pawnbroker’s called Jay’s.