The plan seeks to highlight what needs there are and what qualities of Fitzrovia there are which need to be retained or improved. It currently sets out eight objectives:
- deliver affordable housing that meets the needs of a stable mixed population;
- provide more and better quality public open space;
- provide more appropriate community and public facilities;
- to sustain and promote the valued character of the area;
- to reduce the impact of traffic;
- to improve the pedestrian environment;
- to promote small and medium scale businesses and specialist shops;
- and to ensure a long-term sustainable future.
The plans which will include urban design studies will be put to the wider Fitzrovia population before being finalised.
Westminster City Council are not proposing to do any Area Action Plans. However there are two major developments which will have a huge impact on Fitzrovia.
The first is the former Middlesex Hospital site where a new scheme is currently being prepared and for which there is an existing planning brief and planning permission.
The second is the Royal Mail delivery centre in Rathbone Street and Newman Street where a major scheme including significant retail uses is currently being planned and which is potentially damaging by opening up Fitzrovia to the existing frenetic activity of Oxford Street.