William is a fine artist by trade and has put this creativity into the shop. Tom Hipwell also comes from an artistic background being a graphic designer. Alex “phaser-gun” Polakowski is the mechanical expert and overseas all the repairs and bike-building. What they lacked in business knowledge they sought advice about. But the three of them learnt an awful lot from the mistakes of the previous owner.
Alex announced the shop takeover on the popular London Fixed Gear and Single Speed forum back in August saying: “I know a great deal of people on this forum have frequented the shop in the past and some of you who’ve been in recently may well have noticed that our stock levels have been poor if not somewhat non-existent, and to anyone who we’ve let down I can only apologise. Unfortunately we’ve been at the mercy of the current owner, who for some reason didn’t seem to willing to put in the money to keep decent parts in stock. So when offered the chance to take over we’ve jumped at it.
“The most notable initial change will be the shop name, it’ll be changing to Fitzrovia Bicycles. Although the Cavendish Cycles name seems to be quite well known, we’re also keen to mark a fresh start. It may take a few months for things to change to how we want them to be, as funds may well be tight for us to start with, but bear with us and we’re hoping to make the best of it. We’re seriously looking forward to making some exciting changes, and no doubt we’ll keep you all posted on developments,” he told the forum readers.
Alex told Fitzrovia News: “We do all sorts of repairs and we do it very quickly in our own workshop here. If you bring it in early we’ll do it the same day. We also do repairs and service for the Brompton folding bicycles as we an authorised service dealer.”
Tom says that their range of stock is much better than before. “We have all the popular components from Shimano, Campagnolo, Stonglight, and Chris King. We’ve also got Phil Wood track components. And we can get pretty much anything. We have Sidi shoes for the first time and gear from Velocity, Endura and Bagaboo.”
“One thing we are really excited about is the new steel track framesets we are selling which are made by London framebuilder Tim Slack. These Slack frames are available in 631 and 953 fillet or lugged steel,” says Tom.
Fitzrovia Bicycles, 136-138 New Cavendish Street, W1W 6YD
020 7631 5060
Same day repair service if brought in before 11.00am. Brompton spares and service. Fixed gear, single speed, racing, and commuter bikes.
Opening hours: Monday to Friday 8.00am to 7.00pm; Saturday 11.00am to 6.00pm; Sunday Closed